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Afilias' specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and award-winning mobile Web services.

Domain Name

dot Brands Need to Look under the Hood before Partnering

As the countdown for the ICANN gTLD program ticks away its final 100 days, potential dot Brand applicants have to make important decisions in a short space of time: whether to apply for a new TLD, how to best leverage a new top-level domain, and which gTLD partner to choose.

Afilias to sponsor Columbia Business School webinar on ICANN new gTLD program and dot Brand domains


Free global event features business, branding, and Internet experts focusing on the strategic questions surrounding new TLDs for brands

Afilias launches international contest to explore innovative uses of new top-level domains

"Global Innovation Contest for New TLD Ideas" represents first-of-its-kind competition for defining new domain concepts

DUBLIN -- October 3, 2011 -- Afilias Limited, a leading Internet registry services provider, today announced a rapid-fire contest to generate ideas for new top-level domains (new TLDs). As organizations consider whether or not to invest in new TLDs under the forthcoming ICANN New TLD program, they may not consider all the possibilities for new TLDs. The "Afilias Global Innovation Contest for New TLD Ideas" is designed to address that issue.

Brands should not ignore the security benefits of new gTLD

If one thing has become clear from recent commentary on ICANN’s new top-level domain program, it's that there's a dramatic lack of understanding about some of the benefits of owning your own TLD -- especially as it relates to security.

Many brand owners -- especially those with luxury brands -- could realize immediate benefits from reduced counterfeiting and greater brand trust with a “dot Brand.”

Top 10 reasons NOT to apply for a New TLD

These days, with the deadline to apply for a dot Brand, dot Niche or dot City TLD from ICANN coming fast, everyone is saying why you should apply for one (or more.) Well, we've found a few reasons why you might not apply for your dot Anything.

10. The 28.8 kbps modem in our office can't download all 352 pages of the ICANN Applicant Guidebook.

9. I might have to hire more people to handle all of the new business we'll get.

8. $185,000 buys a lot of cheeseburgers. Try eating a TLD when you’re hungry.

The new top-level domains clock is ticking ...

January 12, 2012. That’s the day ICANN will begin accepting applications in its new generic top-level domains program. And that day is just a few months from now -- not a long time, particularly when you consider the need to build an internal team to champion the project, develop a business plan as well as registration policies, and secure funding for the project. You will also need to assemble an external team, likely in the form of a registry services provider partner, like Afilias. Given the short time you have, an experienced partner is going to be your better choice.

Afilias and HiChina form partnership to identify and support Chinese brands for ICANN new TLD program

Alliance designed to help Chinese companies apply for "dot.BRAND" top-level domains

ICANN SINGAPORE - June 20, 2011 - Afilias Limited, a global provider of Internet domain name registry and Managed DNS services, today announced that it has entered into a formal agreement with Chinese Internet services leader HiChina, a subsidiary of Alibaba.com, to help Chinese brands take advantage of ICANN's New TLD Program.