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Top brands, including Stonyfield, Applegate, and Rodale Institute,
to launch .ORGANIC sites
Natural Products Expo East 2014
Global registry operator Afilias today announced that six leading organic brands are participating in the .ORGANIC domain pioneer program and plan to launch .ORGANIC sites soon.
Given the growing popularity of the term “organic”with consumers, it is increasingly important that buyers be able to trust that providers who offer “organics”can prove they actually deliver organic goods. The .ORGANIC domain meets that need by requiring anyone who wants to register a .ORGANIC Internet address to submit their organic credentials for verification prior to using the domain name.
The usefulness of .ORGANIC Internet addresses has resonated strongly throughout the organic community, which is why leading organic brands have signed up to become .ORGANIC domain pioneers. These brands include:
“It’s exciting to see these organic leaders adopt the .ORGANIC domain so quickly. And it’s especially gratifying to be able to announce this adoption at Natural Products Expo East 2014. The speedy adoption by such reputable organizations reinforces our belief that .ORGANIC will really help distinguish the organic space on the Internet,”said Roland LaPlante, Senior Vice President and CMO, Afilias. “And for consumers, a special Internet space for verified organic providers means they can have confidence that the information they find at .ORGANIC sites is from confirmed organic community members.”
It’s easy to join these brands in having your own .ORGANIC domain. Find out more at Natural Products Expo East.
Exhibitors and attendees of Natural Products Expo East 2014 in Baltimore (running September 17-20, 2014), many of whom may benefit from the brand differentiation and marketing opportunities associated with a .ORGANIC domain name, are invited to visit the .ORGANIC team at booth #9009 to get first-hand information on the domain registration requirements and process. .ORGANIC registrants are accepted in several different categories ranging from certified organic producers to organic restaurants and other eligible organic community members. The verification process is designed to be easy for authentic community members: simply answer a few questions with information that can be checked by our verification team.
You can also follow .ORGANIC on social media, including:
Afilias is the world’s second largest domain registry, with more than 20 million names under management. Afilias powers a wide variety of top-level domains, and will soon support hundreds of new TLDs now preparing for launch, including TLDs for cities, brands, communities and generic terms. Afilias’specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®. For more information on Afilias services, visit www.afilias.info.
Afilias is a proud member of the Domain Name Association.