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Afilias' Ali Rezafard Appointed as Chairman of EPCglobal Software Action Group

Dublin, Ireland - 18 August 2009 - Afilias, a global provider of internet infrastructure services, today announced that Ali Rezafard, the lead member in the development and implementation of Afilias' Discovery Services platform, has been selected to chair the Software Action Group at EPCglobal.

EPCglobal leads the development of industry-driven standards for the Electronic Product CodeTM (EPC) to support the use of Radio Frequency Identification (RFID) in implementing traceability technology for supply chains. The EPCglobal Software Action Group (SAG) works to define software interface and other standards both within EPCglobal network elements as well as between elements from other enterprise systems.

"Quick, accurate, and secure traceability of information through the supply chain is extremely necessary in today's world of food and product recalls," said Mr. Rezafard. I am excited to be able to provide my expertise from Afilias to ensure that the EPCglobal standards are further developed to address the international need for interoperable supply chain track-and-trace technologies."

Mr. Rezafard has been with Afilias since 2007 as a Solutions Architect for Afilias' Discovery Services which provides secure and selective visibility services to global supply chain participants. Mr. Rezafard's co-chair on the SAG is David Husak, CTO of Reva Systems who participates on other EPCglobal teams including the hardware (HAG) and business (BAG) action groups.

About Afilias Discovery Services

Afilias Discovery Services is a standards-based hosted registry service providing true end-to-end traceability. ADS allows you to securely and selectively share "track and trace" information. Fully interoperable and identifier agnostic, with ADS you can conduct surgically precise product recalls, improving consumer safety and confidence while reducing business impacts. For additional information visit

About Afilias

Afilias is a global provider of Internet infrastructure services that connect people to their data. Afilias' reliable, secure, scalable, and globally available technology supports a wide range of applications including Internet domain registry services, Managed DNS, and services in the RFID and supply chain market with its Afilias Discovery Service. For additional information please visit