Columbia Business School's Center on Global Brand Leadership presents- A Global Webinar: Who Should Invest in a dotBRAND? Evaluating the Business Case for a Top-Level Domain Name
This Afilias-sponsored webinar will bring together business, branding, and internet experts to discuss the strategic questions faced by any organization considering, or committed to, ownership of a new gTLD.
Presenters:
William Barrett, Global Communications, Deloitte
Karl Isaac, Executive Director, Digital Branding, Landor