On Tuesday, February 11 at 10:00 A.M. Eastern, go behind the scenes with Afilias SVP and CMO Roland LaPlante as he engages in a discussion of key lessons learned from the original New gTLD launch (.INFO) and New gTLD launches since then. Learn how New gTLD owners can apply these valuable lessons learned to their own launches with an eye towards ensuring a smooth and successful launch.

Time will be reserved for Q&A at the conclusion of the session.

Columbia Business School's Center on Global Brand Leadership presents- A Global Webinar: Who Should Invest in a dotBRAND? Evaluating the Business Case for a Top-Level Domain Name

This Afilias-sponsored webinar will bring together business, branding, and internet experts to discuss the strategic questions faced by any organization considering, or committed to, ownership of a new gTLD.

Presenters:

William Barrett, Global Communications, Deloitte

Karl Isaac, Executive Director, Digital Branding, Landor