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Internet users have already become accustomed to using ASCII domain names. Why does Afilias think IDN registrations are important?

There has been a strong demand in the ICANN community for supporting an Internet that is not English-only. When the Internet was first developed, it was spearheaded by the US, and since then more and more countries have come online and adopted the Internet in mission-critical communications processes. Because of this, it is now time that the Internet expand with the overall globalization of the world's economy and offer improved solutions to non-English speakers.