In 2011, the Internet Corporation for Assigned Names and Numbers (ICANN) unleashed a new era of competition designed to expand the possibilities of Internet domain names and create a more accessible, secure and innovative Internet.
Now you can unite your unique community -- your “niche” – around a Top-Level Domain. For a real-life example, the sustainability community is coming together to create a “.eco” domain. In that same way, perhaps you represent the community of all medical health providers around the world and want to unite around “.health”. Maybe sports enthusiast would like to use an email address that ends with “.nfl” or “.fifa” or – more broadly -- “.tennis” or “.cricket”?
In 2012, ICANN – for the first time -- allowed unique niches and communities to apply for a dot Niche Top-level Domain (TLD). A TLD is the suffix that is “right of the last dot” in an Internet address, as in the “gov” in www.phila.gov or “org” in www.ICANN.org or “info” in www.Afilias.info. This means, for example, independent insurance operators can unite and apply for “.insurer” or caterers for “.catering” or professional athletes for “.athlete” and so on.
But a dot Niche isn’t limited to communities. Brands like Pepsi and Coca-Cola could consider applying for “.soda” and “.drink” or Nike and Reebok could consider “.shoes” or “.run”. The possibilities are as infinite as languages are. For example, Nike and Reebok could also consider “.schuh” (“shoe” in German) or “.competição” (“competition” in Portuguese).
So if you represent a unique community or niche, you have come to the best place on the Web to learn about dot Niche TLDs and to learn the answers to such questions as:
How does this change in the Internet’s domain naming system (DNS) affect my community or niche group?
What are the costs to acquire and operate a new TLD?
- How do I determine if investing in a new dot Niche TLD makes sense?
As the industry’s most experienced new TLD registry provider, we want to help you make the right decision for your niche. After reviewing our information on dot Niche domains, let’s discuss how Afilias’ second-to-none expertise in new TLDs can help you apply for, launch and operate your new TLD when the next application window opens.
Any dot Niche is possible. All you need is the imagination to apply.
Learn more about dot Niche TLDs and what to expect. Simply contact us to schedule a no-obligation, exploratory conversation.