With over 600 “dot Brands” applied for in 2012, and hundreds now launched, 2017 seems poised to be the Year of dotBrand!
“dotBrands” are top level domains (TLDs) that use the brand name to the right of the dot, as in www.mabanque.bnpparibas or www.home.cern. Many large companies across nearly every industry applied, including Google, Amazon, Citibank, VISA, McDonalds, Sony,...