Afilias过往曾多次莅临中国市场。不过，2014年第四季度Afilias在中国市场的表现空前活跃。在本季度，我们的中国和美方团队在中国的多座城市完成了两项激动人心的活动——2014年新通用顶级域名（gTLD）路演和2014 Afilias峰会。我本人亲自参与了这两项活动，有幸与域名行业的许多中国同行分享了有关新顶级域名（TLD）领域的诸多见解和最新进展情况。

与Brandma联手举办新通用顶级域(gTLD )路演

With the arrival of hundreds of new generic top-level domains (gTLDs), many marketers are excited that they can now get a web address that best describes their business or brand. For instance, a company in the organic business can now get a web address on .ORGANIC, or a brand that’s all about passion and excitement can now get on .RED, etc. At the same time, many are also asking some important SEO related questions:

1.       Will Google crawl new gTLDs?

Are you a brand leader trying to figure out how to establish a sustainable and winning brand presence despite the rapidly changing environment? A dotBRAND is the answer, and here is why.

Don't be left behind.

Given the “going live” of New gTLDs as well as the NTIA’s announcement of its intent to transition Internet domain name functions to a multi-stakeholder environment, the 49th ICANN meeting in Singapore was sure to be a busy one.

If you weren't able to attend Afilias CMO Roland LaPlante's recent webinar on "The Practicalities of a New Domain Launch," you can watch it here. Since there's a lot more to launching a new top-level domain than coming up with a unique gTLD, it's helpful to know what issues you'll need to have squared away before launching one (or before applying to ICANN to have one). This webinar was designed to help you by sharing what Afilias learned from the original New gTLD launch (.INFO) and New gTLD launches since then.

There's a lot more to launching a new top-level domain than coming up with a unique gTLD (or even your own dot Brand). Here a just a few of the many items you have to be ready to handle: 

Afilias is proud to be a Diamond Sponsor of the 2013 NewDomains.org event, running 28-29 October 2013 in Munich. The timing of the event couldn’t be better since ICANN has now taken a giant step forward in the new gTLD program with the delegation of several new TLDs — two in Russian, one in Chinese and one in Arabic.