The .mobi domain was launched in 2006 to provide a dedicated name space for content made for mobile consumption. Since its launch, dotMobi, the company behind the .mobi domain, has developed many innovative products that help businesses and organizations mobilize their messages for a mobile audience. Past successes have been their Device Atlas and Instant Mobilizer, which have won awards in their own right.

If you are a new TLD applicant, one of the key pieces of your plan is how you intend to go to market. Many applicants will be required by ICANN to use registrars, and there are many good reasons for this. Registrars understand the domain business, they are experienced domain marketers and most importantly, they have existing business relationships with many of the same registrants you will need to make your TLD successful.

If you are a prospective new top-level domain (TLD) applicant, one of the most important questions you must answer is: how many registrations will my TLD have? This will be an essential element of your submission to ICANN, and if profit or even economic sustainability is your goal, getting the volume right is critical.

Due to the many groups that did not attend this month's ICANN meeting in Nairobi for various reasons, I don't think anyone expected the meeting to result in major decisions on new TLD issues we've been debating for over a year. However, that is exactly what happened.