On January 12, 2012, the Internet Corporation for Assigned Names and Numbers (ICANN) will open a process that could trigger a dramatic expansion of the Internet and launch a new era of online innovation. We are familiar with .com, .org, .net, among the roughly two dozen generic top-level domains currently occupying the Internet's addressing system. Hundreds, possibly thousands of new gTLDs, could be moving in within a year.

The program is not without risks and not for everyone. Understanding the marketing opportunities, the application process, and the program's built-in trademark protections is important even if a new gTLD is not for you.

Moderator: Naseem Javed, ABC Namebank

Panelists: Rod Beckstrom, President and CEO, ICANN; Roland LaPlante, Senior VP and CMO, Afilias; and Kristina Rosette, Special Counsel, Covington & Burling.